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Friday, April 1, 2016

Sony’s 4K movie streaming will cost $30 a film

Sony is launching a 4K Ultra High-Definition movie-streaming service next week but it's not cheap.
4K is a relatively new picture technology used by TV manufacturers that quadruples the number of pixels found in a full-HD picture, with the aim of giving a clearer image on screen.
The service, called Ultra, will debut on April 4 only on Sony 4K Ultra HD TVs that have Android TV, Google's answer to Apple TV, on them.
Sony said that each movie will cost $30 in 4K with high dynamic range (HDR). Images shot in HDR essentially make the contrast between light and dark colors even more prominent so the white highlights are even brighter. The purpose is to make the image on screen look more realistic.

Movies will include Sony Pictures titles such as "The Night Before" and "The Walk" as well as older movies like "Crouching Tiger Hidden Dragon".
"Consumers are rapidly upgrading their living rooms to 4K, and Sony Pictures Home Entertainment's new Ultra streaming service will provide a premium viewing experience to satisfy growing demand for 4K movies and television shows," Jake Winett, vice president of consumer services and advanced platforms at Sony Pictures Home Entertainment, said in a press release on Tuesday.
Customers who purchase eligible Sony 4K Ultra HD televisions with Ultra this summer will receive four complimentary movies when they sign up for the service.

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